Meet the Leadership Behind Good Driver Club
Meet the experienced business, technology, automotive, and service professionals building Good Driver Club's exclusive referral-only membership program for responsible drivers.
How Good Driver Club Began
For years, William Tu watched responsible drivers pay more and more despite maintaining clean driving records.
As he studied the numbers, he noticed something troubling. Many good drivers rarely experienced major vehicle events, yet costs continued rising. He believed safe drivers deserved greater transparency and a different approach.
His vision was simple:
Create a community where members could see what was happening, stay informed, and encourage safer driving habits through greater awareness and transparency.
To bring that vision to life, he assembled experienced automotive and technology leaders who understood the challenges drivers face and built Good Driver Club around a modern, technology-driven platform.
Today, Good Driver Club leadership continues pursuing that mission by helping responsible drivers explore a transparent vehicle protection alternative built around community.
"Responsible drivers deserve transparency and a different approach."
— William Tu CEO & Founder of Good Driver Club
William Tu
Founder & CEO
Education
- Stanford MBA
Leadership Experience
- Former President of the Stanford Graduate School of Business Alumni Association
- Former Strategic Planning Consultant at McKinsey & Company serving Fortune 500 companies
- Former investment professional with Trident Capital in Silicon Valley
Industry Experience
- More than a decade focused on mutuality and member-sharing models
- Founded Good Driver Club to create a more transparent alternative for responsible drivers
Experienced Leadership
Good Driver Club leadership combines decades of experience in technology, automotive service, and member operations.
David Clark
VP of Service Operations
With 30 years of experience as an Auto Physical Damage executive, David brings unparalleled expertise. He serves as Chair of the APD sub-committee at APCIA and optimizes operations in the auto physical damage sector.
Clint McKinlay
President of Sales
Bringing over two decades of executive leadership experience in sales management and global business operations, Clint translates company priorities into measurable growth through a thriving and engaged salesforce.
Alan Michaelis
Market Director
Alan spearheads sales development and strategic growth, bringing over 30 years of extensive experience in marketing, sales, operations, and international business to drive impactful sales strategies.
Our Journey
How the Good Driver Club platform was built and continues to grow.
2022
Company Founded
Established the legal, regulatory, and operational foundation for Good Driver Club.
2023
Platform & Infrastructure
Developed the Good Driver Club platform and built a nationwide repair network.
2024
First Members
Successfully launched the platform and welcomed the first members.
2025
Continued Growth
Expanded operations, strengthened repair partnerships, and continued improving the member experience.
Serving Members Nationwide
Good Driver Club operates from two primary locations to support our members and technology platform.
Palo Alto Headquarters
Corporate headquarters supporting company leadership, technology, and product development.
Virginia Service Center
Operational headquarters supporting member services, repair coordination, and customer support.
Leadership Philosophy
Our approach to building a better vehicle protection alternative for safe drivers.
Transparency
Members deserve visibility into how the program works.
Technology
Modern technology simplifies and improves the member experience.
Service
Every decision is focused on helping responsible drivers receive exceptional service.
Experience You Can Trust
Good Driver Club combines leadership experience in technology, business strategy, customer service, automotive operations, and repair management to create a transparent membership experience designed for responsible drivers.
Ready to See How It Works?
Meet the leadership behind Good Driver Club, then explore how the membership works and determine whether it is a good fit for your driving needs.